The Marks:

 


Magnat Debon

Grenoble, France

   

 

The company Magnat Debon was created in Grenoble in 1893 and markets motor cycles and bicycles.

 

 

 

Magnat Debon appears among producers' big marks of bicycles. Magnat Debon innovates in the domain of the multiple gear bicycles. It participates in the famous "Concours de Bicyclettes de Tourisme" organized by Touring Club de France at the beginning of the 20th century.

In 1902, Magnat Debon takes part with a model Retro-Direct.

In 1905, at the same contest, Magnat Debon wins a gold medal with a bicycle witch has  three speeds placed in a crank-gear box in the crankset. This bicycle with crank-gear box will have success and will remain a long time in the catalogue of the mark although this system imposes a special frame.

 

Following the First World War Magnat Debon, like other marks (Terrot for example), is in a difficult situation because it undergoes the economic collapse of the country, and because of the death of the principals managers. The market of the motor cycle has an important regression and the sales of bicycles are not enough. 

At the beginning of the years 1920, Magnat Debon and Terrot are purchased, amalgamated and work in commercial partnership with Peugeot.

 

Advertising blotter from 1939

 

Post from 1939

 

Post from 1950

 Catalogue 1956

Advertising from 1956

In the years 1950, the main location of Magnat Debon, amalgamated with Terrot, is 51 bis Boulevard Thiers in Dijon, France, with a sale's store and exposure at 30 avenue de la Grande-Armée in Paris.

The mark in race is found. In 1955 Luxemburgish Charly Gaul appears better climbing in Tour de France and wins the third place at the general classification with the colors of Magnat Debon (partner with the Terrot mark).

The image of Charly Gaul, "Champion of the Mountain 1955", is used on this publicity of 1956 which presents the models of the mark.

 

Advertising blotter

Magnat Debon disappears definitely in 1962 at the same time as Terrot

Thanks to Mr. Didier Mahistre, for his details on this mark. You can view his work on: http://fr.wikipedia.org/wiki/Magnat-Debon
 
The Marks: